Monday, November 18, 2013

The Individual IS the Studio, so . . . DO the Impossible.

Waiting for a studio to help you do the impossible? Your wait is over.

I absolutely love listening to this promotional video created by Cartoon Network. It was released 3 months ago, but only has around 45,000 views. You probably haven't watched it, yet, because it's a Cartoon Network promo and it's 9 minutes long.

Next Generation of Animation - Behind The Scenes

So many great lines are in this, but the best ones are at the end, of course: "In the end we're making cartoons, but cartoons are for everybody" and "To me a cartoon is an art form that can do the impossible."
The great thing about this is that Cartoon Network is acknowledging that it's all about the creators. It's not the studio or the budgets, it's not the story or character even as much as the artist and artistic vision behind the whole thing - "Our shows are less about the idea that is inside of them than the people behind them." Well, there you have it. It's about the artist. The individual creator.
I am soooo happy that these creators are at Cartoon Network, right now, at a time when Cartoon Network is focused on the creator. Because of this, these creators have a lot of distribution strength behind them, and that means a lot of people will get to see a lot of their shows. For those not at Cartoon Network, fear not! You have the secret potion, the magic bean, the elixir of life, the holy grail, the lucky feather, the eye of the tiger, the one ring to rule them all - you've got you. You, yes, you. Right now, the individual IS the studio, and YOU are the individual. DO the impossible!

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